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28 Jun 2020


Jobs Interviewing Now from HCS – Posted by David  Edinburg, TX

Job Description

The System Director of Marketing and Public Relations leads the South Texas

Health System (STHS) marketing team comprised of two (2) Marketing Managers, a

Digital Media Specialist, and the System Manager of Strategic Relations, in all

efforts including strategy, planning, implementation, communications, public

relations and community engagement activities, working in close collaboration

with Corporate and with local leadership.

Leveraging the UHS internal Agency team, the System Director will establish and

execute a clearly defined marketing and communications strategy in a manner

that supports consistent business growth and attainment of volume targets while

enhancing the System s local brand equity and awareness; the Marketing

Managers will then be tasked to implement the strategies for their respective

entities while coordinating with each other. As such, while each facility/

entity within STHS may have a unique program or message at times, the

overarching need is to create both a synergy and a consistency across all

entities within STHS so as to convey a consistent brand, message and image. The

messaging and strategies implemented must convey differentiation in the local

market, uncovering and putting a spotlight on the highly memorable anecdotes

(patient testimonials, key staff, amazing doctors, first-of-their-kind

procedures, generous community outreach, etc.), leveraging local endorsement

opportunities, leading the charge on the next horizon of announcements on

development, service line enhancements, partnerships, etc.

The System Director will be responsible for ensuring all standard materials are

updated on a consistent basis, including the websites, collateral, internal

communications and the annual Community Profile.

This role will implement Corporate-wide initiatives locally, and will

conversely contribute content in support of company-wide programs. Executes PR/

media relations locally through, and with, the System Manager of Strategic

Relations and with input/guidance of the Corporate Public Relations department;

the actual reporter outreach/orchestration may primarily be the role of the

System Manager of Strategic Relations while the PR planning, release drafts,

spokesperson outreach, etc. remain the purview of the System Director of

Marketing and Public Relations with input/guidance from the Marketing Managers.

Plans and develops engaging social media content for the System and the

respective hospitals; supports online reputation management efforts.

Maintains supervisory oversight of all STHS community outreach, sponsorships/

donations, publications, signature hospital and System events, video

production, and photography projects. Remains available to assist the facility

CEOs with internal communications, in coordination with HR, related to matters

such as, but not limited to, Town Hall meetings, CEO messages, promoting to

employees what is promoted externally, etc.

The System Director will develop, coordinate, direct and administer policies

and procedures in accordance with federal, state and local standards, including

compliance with HIPAA regulations to protect and maintain patient privacy.

The System Director of Marketing and Public Relations reports to the Regional

Vice President, works with and on behalf of the facility CEOs, and functionally

coordinates with the Corporate PR and Agency teams at UHS.



  • Must have a least 5 years experience in healthcare marketing or as a

marketing profession in a complex field like healthcare.

  • Supervisor experience is required


Bachelor in Marketing or related field required, Masters preferred

Click Here To Apply!

Job Categories: Marketing. Job Types: Full-Time. Salaries: 40,000 - 60,000 and 60,000 - 80,000.


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