Full-Time Sr Marketing Communications Consultant
Description Job Purpose:
This position is responsible for creating promotional plans for Marketing; developing and overseeing the production/ implementation of product literature; developing literature, such as employer and member newsletters; chairing and/or serving on committees; and developing and monitoring a budget for literature under purview.
Lead development, review and produce audience specific marketing/sales product literature, newsletters, and other communications used in selling and retaining accounts and educating our members and potential members.
Research, write, edit and assist in coordinating the production and publication of materials in print and/or electronic formats.
Work with Marketing, Sales, Product Management, and Product and Market Research to create and develop promotional plans for new introductions, change in ancillary benefits administrators; e.g. vision vendor.
Work with department manager on special projects that might cut across product lines.
Assist Marketing and Sales staff to determine the most effective ways to convey the key benefits/features of our products to producers, clients, prospective clients, employees or members. Evaluate result and is responsible for recommending any changes.
Participate in budget planning and analysis. Review invoices and enter key information in database to track expenses per product line, communication medium, etc.
Chair and/or serve on various communications committees and producer, employer and/or member newsletter committees.
Work with Product Management and Legal to ensure collateral materials comply with federal and state legislation, BCBSA brand regulations, and minimize exposure to litigation.
Collaborate with Legal, Medical Directors, Product Management, Marketing and Sales, E-Solutions, Product and Market Research, ITG, Graphics, and other professional and management staff to produce communications.
Work with external consultants/vendors, including benefit program management (pharmacy benefits administrator), communications/marketing agencies, translators, photographers, fulfillment houses, and designers to develop content for newsletters and literature and manage the review, production, distribution, and budgetary processes.
Keep track of usage and inventory for all literature within his/her purview.
Arrange for documents to be posted to the Intranet and for translations of materials to other languages
Required Job Qualifications:
Bachelor’s Degree or four years’ experience in writing, marketing and communication activities.
Four years’ experience in communications.
Experience with print, photo video production, and graphic design.
Experience with Desktop Publishing.
Knowledge of HCSC products.
Clear and concise interpersonal, verbal and written communication and editing skills.
PC proficiency to include Word, PowerPoint and Outlook.
Self-starter with ability to handle multiple projects simultaneously
Preferred Job Qualifications:
Bachelor’s Degree in journalism or Communications.
HCSC is committed to diversity in the workplace and to providing equal opportunity and affirmative action to employees and applicants. We are an Equal Opportunity Employment / Affirmative Action employer dedicated to workforce diversity and a drug-free and smoke-free workplace. Drug screening and background investigation are required, as allowed by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Expertise Marketing / E-Solutions
Job Type Full-Time Regular
Location TX – Richardson
HCSC is committed to diversity in the workplace and to providing equal opportunity and affirmative action to employees and applicants.
If you are an individual with a disability or a disabled veteran and need an accommodation or assistance in either using the Careers website or completing the application process, you can call us at 1- to request reasonable accommodations.
Please note that only requests for accommodations in the application process will be returned. All applications, including resumes, must be submitted through HCSC’s Career website on-line application process. If you have general questions regarding the status of an existing application, navigate to ‘my account’ and click on ‘View your job submissions’.
Location: Richardson, Texas, United States
Posted: March 18, 2020
Position Title: Sr Marketing Communications Consultant
Company Name: Health Care Service Corporation
Job Function: Other
Entry Level: No
Job Type: Full-Time
8 total views, 2 today